A couple of ways to sell more local art

I met late last week with Kate Barton, who runs the Skylight Studio gallery on First Street. She’s trying to brainstorm a campaign that would raise awareness about buying local art. She suggests that most people, for example, will head to the mall during the holidays rather than to their favorite local gallery in search of a gift.

Her question: How can we convince more people to buy art instead of other stuff? Here’s two brief suggestions, one of which is Barton’s, and the other comes from a local source.

  • Barton’s research led her to a campaign in Providence, Rhode Island, which has a higher number of artists per capita than any other American city. The city started a “I Buy Art” campaign in 2008 for which it commissioned buttons from five local artist, which you’d receive if you bought a piece above a certain price. (The artists who made buttons received a $500 stipend from the city for their time and materials they used.) The campaign had the effect of raising awareness for local arts, like the "Buy Fresh, Buy Local" campaign that’s raised awareness of local food resources simply by colonizing local Prius bumpers.
  • The portion of the public that does themselves make art has a hard time conceiving of the amount of work it takes to paint a canvas, blow a pot, or even render the Virgin Mary in elephant dung. At the Show Your Magic to the World You Are In gallery, which was open for a mere month at 101 E. Main St., Downtown. Artists displayed the amount of time they had put into each work, and buyers could determine what they thought would be a worthwhile hourly rate. In short: More people could be convinced to buy art if they knew how much work went into making it.

Other suggestions? Love to hear ’em.

 

Posted In:     Uncategorized

Previous Post

How clarinetist Dave Kannensohn, 95, keeps playing it clean

Next Post

Charlottesville's best unleashed



Our comments system is designed to foster a lively debate of ideas, offer a forum for the exchange of ad hoc information, and solicit honest, respectful feedback about the work we do. We’re glad you’re participating. Here are a few simple rules to follow, which should be relatively straightforward.

1) Don’t call people names or accuse them of things you cannot support.
2) Don’t direct foul language, racial slurs, or offensive terms at other commenters or our staff.
3) Don’t use the discussion on our site for commercial (or shameless personal) promotion.

We reserve the right to remove posts and ban commenters who violate any of the rules listed above, or the spirit of the discussion. We’re trying to create a safe space for a wide range of people to express themselves, and we believe that goal can only be achieved through thoughtful, sensitive editorial control.

If you have questions or comments about our policies or about a specific post, please send an e-mail to editor@c-ville.com.

Leave a Reply

avatar
  Subscribe  
Notify of