The Cure for the Common Job

RKG employees at their 2012 summer picnic. Photo: Courtesy RKG RKG employees at their 2012 summer picnic. Photo: Courtesy RKG

Gotta go to work, gotta have a job! But is it really necessary that our jobs feel like chores? Dare we dream of a work environment that’s relevant, productive, and engaging? That inspires us?

For the Millennial generation, which makes up 25 percent of the current workforce, the answers to these questions are paramount. To facilitate the optimism and innovative thinking Millennials bring to the table, a company must create the kind of office culture that will strike a careful equilibrium between productivity and fulfillment. In Charlottesville, look no further than the Rimm-Kaufman Group for a local employer that understands that balance is the lynchpin of a dynamic office environment.

Tucked neatly downtown, RKG is a recognized thought leader in data-driven online marketing solutions. In a uniquely laid back office, some of the brightest minds in the field are pioneering new digital marketing frontiers, while down the hall, colleagues are squaring off in ping-pong tournaments. Fun is fun, but RKG maintains its impeccable corporate image and its client list (which boasts over 40 of the Top 500 Internet Retailers), by delivering top-notch results. End of story.

And since Millennials aren’t likely to see themselves as another cog in the machine, RKG puts an emphasis on recruiting ambitious self-starters with the enterprise to make a difference immediately. As opposed to being just another white-collar zombie, new employees directly add value to client accounts the moment they sign on. Collaboration and the free flow of ideas across all corporate strata are encouraged, developing leaders in-house and positioning RKG squarely on the cutting edge of a rapidly growing industry.

Millennials are done with the “Me” generation; they’re about investment in people, social responsibility, and community engagement. RKG prides itself on being an active member of the Charlottesville community. Events such as the annual Toy Lift and a partnership with Habitat for Humanity allows for RKGers to give back, walking the walk in and out of the workplace.

As they approach the new labor market, Millennials are looking for an alternative to the bleak white cubicle or the stuffy, wood-paneled investment bank. Tradition and old-fashioned aesthetics have their place, but they need to be discarded when they become a liability. Given the multitude of employment options for our next generation of workers, it’s nice to know there’s a local company who’s setting the new standard for success.

RKG is growing. Check them out and start something great. Online –; Twitter – @rkgjobs; Facebook –

Posted In:     News


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