Tourism

The latest iteration of a rebranding campaign to draw visitors to the area was better received than an earlier one, but its use of “C’villeization” still makes some local officials squeamish.

Charlottesville Albemarle Convention & Visitors Bureau

C’villeization: Proposed ad campaign draws complaints

The word “civility” has become a bad word among some Charlottesvillians. Now a proposed tourism ad campaign touting “C’villeization” as a play on the C’ville nickname is also drawing fire. Chapel Hill-based ad company Clean presented mock-ups of its “Welcome to C’villeization” rebranding campaign at a December 20 tourism board meeting. The ads feature images […]