As a business, you don’t have to limit your branding to the design of your website, or the packaging of your product, or the logo on your delivery van. After you’ve enticed a customer with a benefit-promising commercial or meticulously curated Instagram aesthetic, and it’s time for them to actually pay a visit to your […]
In retail, 25 years is more than a lifetime–and Amy Gardner, owner and founder of Scarpa, knows this as well as anyone. The women’s shoe shop she opened in North Barracks Road in 1994 has evolved into one of the area’s premier women’s apparel stores. Gardner’s adventure in retail was spurred by her passion for […]
Each time Stephanie Carter searches for a skilled tradesperson to repair or rebuild something in her home, she’s reminded of why CATEC is important. “We know there’s a nationwide trend that shows trade skills on the decline,” she says, “even as there’s so much work that needs those skills.” In her new role as director […]
From long-standing icons like Union Market in Washington, D.C. and Chelsea Market in New York City to relative newcomers like Workshop Charleston, food halls are a mainstay in urban districts across the nation. And Charlottesville will be getting one of its own in spring 2020 with the Dairy Market on Grady and Preston avenues, part […]
While some locals lament the passing of small-town Charlottesville, tucked away in the Belmont neighborhood is a blacksmith shop called Blanc Creatives, where local artisans forge hand-crafted culinary tools they call “modern heirlooms made for daily use.” Corry Blanc–blacksmith, designer, and founder of Blanc Creatives–is a north Georgia native who learned pottery in high school, […]
THEN: Woolworth’s, opened in 1965 (originally 1924); closed in 1997 / NOW: Caspari, opened in 2005 “Your Money’s Worth More at a Woolworth’s Store” was one of the ad slogans of the beloved discount department store, a downtown C’ville fixture for 73 years. Woolworth’s first opened downtown in 1924 on Main Street, and in 1965 […]
THEN: A&N, closed in 2006 / NOW: Commonwealth Restaurant & Skybar, opened in 2011 If you grew up in Charlottesville, you probably remember stopping by A&N in the summer to shop for back-to-school gear. For several decades, A&N, a popular, Richmond-based sportswear chain founded in 1868, operated on the Downtown Mall (among other locations in […]
Smart-tech companies Lime and Bird introduced dockless electric scooters to Charlottesville late last year, as new “micromobility” options have swept in to urban areas nationwide. Forty-six percent of vehicle trips in the U.S. are under three miles, and scooters are fast, green alternatives to climbing into the car. Smaller cities with university populations like Charlottesville […]
Producers of handmade or uniquely sourced goods often start with an idea, a shoestring budget, and word-of-mouth buzz to launch their dream. Whether scaling up or staying small, here are three who have made it work. Stephanie Williams started La Vache Microcreamery, her gourmet caramel enterprise, after the ‘08 downturn temporarily dried up her architecture […]
Most small farmers could use a little green. That’s the idea behind Slow Money Central Virginia, a micro-finance nonprofit that helps local small farmers grow. The venture is affiliated with the Slow Money Institute based in Boulder, Colorado. Named in tribute to the slow food movement, the Institute provides what it calls “nurture capital” to […]
If your business isn’t on social media, some say, it doesn’t exist. It’s only been a scant 13 years since social media hit the mainstream. Yet as “new” as social media still is, it has become so pervasive in our lives that most businesses today need it to compete and thrive. For companies that are […]
Are entrepreneurs born or made? Doesn’t matter to Chip Ransler, executive director of HackCville—he’ll take someone who has an idea, or wants to make a difference, and fan that spark to flame. Although HackCville may sound like a cyber threat, Ransler says “to us, ‘hacking’ is a positive—finding quick, efficient, low-cost ways to solve problems.” […]
Throughout modern history, certain movements have changed how we work—the Industrial Revolution, the birth of the personal computer, and more recently, the arrival of social media. These transformations have also changed where we work (and even when we want to work). Are you an anti-9-to-5-er who likes working for yourself? An entrepreneur who isn’t ready […]
Need insight to spark new thinking about your company, help you reach the next level of success, or give you a boost in creativity? We can all use a little inspo sometimes, and more often than not, we turn to books for answers. Whether you favor the feel-good vibes of Jen Sincero’s You Are a […]
Last April, Jeff Kamrath opened Aqua Cville Hand Car Wash on Emmet Street, and the weather promptly turned against him. In his first year in business, he says, “It rained 41 percent of the days we could have been open.” That was far from ideal, but Aqua Cville made it to its first anniversary anyway. […]
Much of the local uproar about the import tariffs levied by the Trump Administration last year appears to have died down, though concerns remain. The U.S. government placed a duty of 30 percent on imported solar panels in January 2018, and several months later added a 25 percent tax on steel and a 10 percent […]
The world of social media marketing—particularly Instagram—is increasingly dominated by influencers, individuals who have amassed a sizable social media following, who’ve gained their audience’s trust, and who can sway consumers’ purchases—or even what they think. Yet many businesses today—and the strategists behind them—are becoming influencers in their own right, with the power to move products, […]
Charlottesville’s biotech industry—of which the University of Virginia is a major driver—is lively and growing, employing around 1,800 people. Nikki Hastings, formerly an executive at two of those companies, recently took the helm at CvilleBioHub, a local industry group with an ambitious vision: “to double the size of the biotech industry over the next 10 […]
In 2014, when Matt Loftus was about to enter the University of Virginia’s Darden School of Business, he knew he wanted to start a business, but he didn’t realize how quickly it would happen. Loftus and a group of friends had partnered that summer with the clothing company Vineyard Vines in a marketing campaign that […]
Could Charlottesville rectify its dearth of commercial and residential space in 2019? Put ’17’s political and social unrest behind us? Create more opportunities for minority-owned businesses? Charlottesville Office of Economic Development Director Chris Engel thinks prospects are promising. “I think 2018 was kind of a rebound year,” Engel says. “We are putting some time between […]
Charlottesville routinely finds itself on lists of the best places to live in the country. But it’s also a great place to work, judging by what people had to say about the following organizations. For this look at the best places to work in Charlottesville, we used job and recruiting website Glassdoor’s ratings system, a […]
In spring 1970, Charlottesville’s Main Street was an idyllic backdrop for the pomp of the Dogwood Parade. Pedestrians lined the street to watch the yearly community tradition in the month of April, while behind them, business carried on inside Wise Discount Center (pictured here, from the book Charlottesville Then & Now by Steve Trumbull). […]
Mike Appleby figured he’d keep his big city job when he moved to Charlottesville. Appleby’s Boston-based employer kept him on to run a development team when he moved to C’ville to get married. But Appleby quickly came to love the area—“it’s the nicest place I’ve seen anywhere,” he says—and five years later he hatched a […]