City earns runner-up spot in slogan competition

Sure, we know that Charlottesville is home to the occasionally top-ranked public university in the nation. And we cannot deny the awesome truth of the city’s No. 1 ranking by Frommer’s in 2004. Still, who wants to rest on those laurels forever? Now, we don’t have to: Charlottesville has been awarded runner-up in a survey of the top 50 U.S. city slogans.
    Oddly, City officials have not ordered a parade in light of the news. (Perhaps they’ve been too busy with the Mall’s never-ending 30th-birthday party to organize an appropriate slogan-celebrating event.)
    The survey, by the branding company Tagline Guru, was conducted among “100 advertising, marketing and branding professionals.” Charlottesville shut out big competitors like New York (“The City That Never Sleeps”) and Hershey, Pennsylvania (“The Sweetest Place on Earth”), only to lose the top spot to the dominating Las Vegas, Nevada (“What Happens Here, Stays Here”). Two other Virginia cities, Norfolk (“Life, Celebrated Daily”) and Fredericksburg (“Where History Never Gets Old”), also made the list at 41 and 46, respectively.
And what, you wonder is Charlottesville’s slogan? “So Very Virginia.”

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