Business

John Freeman, a 25-year-old UVA grad, is the man behind the Charlottesville Albemarle Convention & Visitors Bureau’s Facebook success. Photo: Graelyn Brashear

Charlottesville’s Facebook page goes viral

Every marketing firm and tourism board in the country is searching for social media’s magic bullet, and the Charlottesville Albemarle Convention & Visitors Bureau might have found it. With a small budget and a young social media coordinator’s instinctive touch, the CACVB’s Facebook page has shot to the top of national user engagement ratings. John […]

The Shelton family farm in North Garden is home to approximately 250 varieties of apples, many of them Virginia heirlooms from past centuries. The farm orchard is one of 13 host farms for this year's Meet Yer Eats Farm Tour. Photo by Andrea Hubbell.

Contemporary cideries are key to keeping heirloom apple varieties alive

Appalachia is home to more apple varieties than the rest of the country combined, legacy of a bygone era when mountain settlers experimented with fruit trees in relative isolation. According to Gary Nabhan, an Arizona-based conservation biologist, sustainable agriculture activist, and “scholar in residence” during Virginia’s first annual Cider Week, the American apple is inextricably […]