Business

The “Aspen vs. Austin vs. Arlington” debate at the Tom Tom Founders Festival helped frame a big question: What does Charlottesville want to be? Photo: Gina Proulx

Tourism, tech, and the race to brand Charlottesville

At the start of the Tom Tom Founders Festival two weekends ago, a crowd filled The Haven on First and Market to rehash a question that Charlottesville loves to ask, but rarely manages to answer: Who are we? The “Aspen vs. Austin vs. Arlington” debate pitted several concepts of place against one another. Should the […]