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Issue #21.26 :: 06/30/2009 - 07/06/2009
Rise up for a custom slice

'Chipotle of pizza parlors' comes to Charlottesville

BY RESTAURANTARAMA

Restaurantarama has been known to take a few jibes at the chains around town. It’s only because we are fiercely loyal to our local establishments. And yet, we’ve also offered a few plugs for Chipotle right here in this column. We give the fast food burrito chain special dispensation for having great design, fresh ingredients, many of which are local (e.g., Polyface Farm provides the pork for the carnitas), an eco-consciousness and the ability to somehow create vibe in a strip mall. For the same reasons, the owners of Rise PizzaWorks—John Spagnolo and Andrew Vaughn—are O.K. with calling their concept the “Chipotle of pizza parlors.”

John Spagnolo, left, and Andrew Vaughn are O.K. with calling their new Rise PizzaWorks “the Chipotle of pizza parlors.”

“I actually ate there before I came here,” Vaughn tells us as we sit down with him and Spagnolo to discuss their new Barracks Road restaurant, which, if the duo reaches their ultimate dream, may be the first of many Rise PizzaWorks units across town, across the state and possibly across the country. “We’re big admirers of Chipotle. It was definitely an inspiration.” But Spagnolo adds, “No one has ever done the custom-slice concept before.”

When Rise opens in September, it will provide fresh, made-to-order pizzas by the slice (a whopping one-fourth of the pie), by the half or by the whole pizza. Customers will get to pick a type of crust (e.g., the signature thin and crispy; a thicker crust; gluten-free), more than 40 toppings, one of five sauces and one of eight types of cheese. After proceeding along the ordering bar, where Rise staff will assemble your custom pizza before your eyes, your personal masterpiece will be popped into a forced-air convection-type oven—the “Rise-O-Matic”—and come out hot in about two to three minutes. For the easily overwhelmed, Rise will also provide a list of specialty pizzas with all the options already chosen for you. For the carb-avoiders, there will be custom-made salads (sort of like the Burrito Bowl), for the kiddies, a smaller-sized pizza option and for the post-softball game types, beer and wine. The one-fourth slice likely will start in $3.25 range, with a full-loaded specialty slice coming out at around $6 or $7.

Similar to Chipotle, Vaughn and Spagnolo will focus as much as possible on local ingredients (recognizing that local salad greens in January are a bit harder to find), and yes, it will have a great modern design courtesy of the folks at Alloy Workshop, who are lending their triple threat of talents—architecture, carpentry and graphic design—to the project.

Vaughn and Spagnolo are veterans of the Charlottesville restaurant community. Vaughn  owned Orbit Billiards and Atomic Burrito (which he admits was itself a riff on Chipotle before it set up shop here) and currently has ownership stakes in Rapture and the Christian’s Pizza on the Corner. Spagnolo once oversaw the operations of Starr Hill Brewery, Blue Light Grill and Mas. 

With Casella’s Italian Restaurant at Barracks having been replaced by Tara Thai a few months back, there’s already pent-up demand for what Rise will sell at that location, but the goal is even larger than that. Spagnolo and Vaughn say they are working hard on creating consistency and efficiency so the concept can be replicated.

If Rise takes off, we’ll be more than a little proud to see our home grown folks—both the team of Spagnolo and Vaughn and the designers of Alloy—making good across America. Hey, some other town’s chain, our local heroes.

 
Comments
I want to voice my appreciation about Rise Pizzaworks planning to offer a Gluten-Free pizza crust option to the local community. It is estimated that 1 in 133 people have Celiac’s disease- which requires a Gluten Free diet. My Husband has Celiac's and pizza is one of the harder things to “replicate” from the typical wheat flour version to a gluten free version. We eagerly anticipate the opening of this restaurant! Thank You so much! We wish you much success.
VLTJune 30th, 2009 12:55pm
Given that most new businesses fail, these boys may want to concentrate on getting one pizza shop profitable before worrying about becoming a megachain...
SeanJuly 1st, 2009 10:33am
Hey Sean. Totally agree, which is why I described subsequent locations as an "ultimate dream" and not an immediate concern of the owners.
RestaurantaramaJuly 1st, 2009 10:21pm
Good luck,from Crozet Pizza we will be there soon to offer some of Albemarle county's most divine pizza for all
MikeJuly 1st, 2009 10:33pm
AWESOME!!! I am a celiac living in Charlottesville and am very excited to try Rise PizzaWorks! Will there be a seperate oven and prep area for the gluten free pizzas?
BridgettJuly 17th, 2009 03:56pm
go get 'em John. There will be some Devils Backbone pizza lovers heading your way!
chrisAugust 4th, 2009 05:09pm
Not the kind of business I'd personally like to break into, but it sounds like these guys have the experience (and hopefully the resources) to make it work. The gluten-free option is a very good idea/value added decision. All-in-all, I'm down for a slice!
EdwardAugust 5th, 2009 12:45pm
Guys, I was ready to complain about yet another pizza place... When I read about your Gluten Free option I was over the top excited! For people, like me, who can't tolerate gluten, it is very difficult to find a place to go out to eat. I can't wait to eat there! Oh, and I will take a gluten free Redbridge with that pizza!
cherylAugust 7th, 2009 10:33am
I took my 6 YO daughter with celiac out to pizza at Rise on opening day. It's only the second time in her life she's been to a pizzaria (the other time was in NYC). While there was plenty of opportunities for cross-contamination (toppings, sauce, and cheese were not separated), we took a big chance and let her try it. Boy, was she happy--and it was GOOD--decent crust for GF, better than most I've tried and way better than Amy's or Pizza by George. She didn't get sick (and she's hyper-sensitive), but I don't think we'll take her back. It's just too big a risk for her accidentally to get some gluten.
KathrynSeptember 27th, 2009 08:36pm
I was suspect of this place...until I tried it! It is fast and delicious...and surprisingly cheap for what you get. I will be back many, many (many) times. Nice work!
mr.messyOctober 30th, 2009 05:56pm
I have to say coming from the Jersey City/NYC area I am a complete Pizza snob. Rise is great. Fantastic sauce (the key) and great fresh toppings. Bravo!
Monica JordanNovember 18th, 2009 11:10am
If you like sauce that has the consistency of water which allows for all of your toppings to slide right off the pizza then this place is for you, and what a great deal it is at $20 a pizza. I'm sure this place will have great success.
DustinDecember 17th, 2009 07:55pm
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