
After 20 years on the Downtown Mall, Alakazam Toys will close its doors. An official closing date had not been announced at press time.
Ellen Joy, who took over Alakazam in March 2019, shared the news in an August 23 social media post.
“In a world that can often feel challenging, I’ve always believed in the power of small moments that spark wonder, laughter, and connection,” she wrote. “That kind of joy is healing, it’s the medicine we all need in dark times. I can honestly say that my time owning the store has been one of the hardest—and very best—things I’ve ever done.”
A closing sale is currently underway, with inventory 30 percent off. Alakazam did not immediately respond to C-VILLE’s request for comment.