“7 Days of Sex,” “2012 TV Land Awards,” “The Pitch”

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“7 Days of Sex”
Thursday 10pm, Lifetime
Think of this new documentary series as sexual intervention. Each episode features two married couples that have hit a sexual rough patch in their respective marriages. The show tasks them with having sex every day for a week, in the hopes that a healthy sexual relationship will lead to a healthier relationship overall. It’s not all bumping and grinding, though. The process is really about communication and paying attention to the reasons the partners were interested in one another in the first place, and the husbands and wives are encouraged to speak openly about their needs and desires to the cameras. If you’re in a rut with your spouse, it might start some conversations—at the very least.

“2012 TV Land Awards”
Sunday 9pm, TV Land
Get your nostalgia fix with this awards show that honors favorite TV series from the past. Human Energizer Bunny Kelly Ripa hosts the 10th anniversary of the awards, which this year doles out the honors to some truly amazing shows. The cast of “Laverne and Shirley” receives the Fan Favorite Award; ’90s sketch comedy show “In Living Color” gets the Groundbreaking Award; “Murphy Brown” gets the Impact Award (remember when the vice president of the United States didn’t have bigger things to worry about than an unwed fictional character having a baby?); “One Day at a Time” gets the Innovator Award; and “Pee-Wee’s Playhouse” is honored for its lasting contributions to pop culture. The entertainment is also decidedly old-school, with Queen of Soul Aretha Franklin taking the stage and the kick-ass B-52s acting as house band.

“The Pitch”
Monday 9pm, AMC
I have several friends in the ad-agency business. Since “Mad Men” became a cultural touchstone they are suddenly treated like rock stars when out on the scene—people think they have the coolest job in the world. In truth ad men (and women) are pretty badass, but if the job is done right, along with all the creative thinking and huge accounts comes an insane amount of stress. AMC’s new reality competition tries to capture the big ideas and crushing pressure. Each week two of the nation’s top advertising agencies are brought together to compete for the business from a major client. (In the preview that aired a few weeks ago it was Subway, looking for an ad campaign for its new-ish breakfast line.) It’s not the most daring reality competition you’ll find on TV, but it is fascinating in its own way.

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